South Korea · SHOPPING TOURS

The 15 Best Shopping Tours in South Korea

32 tours  ·  from $14

Myeongdong for cosmetics, Dongdaemun until four in the morning, Namdaemun for everything else. These 15 walks are priced by length, with a note on which end at a market meal and which are purely retail.

Seoul Street Food Market Tour - From familiar Korean dishes to new ones
Food, Food & Drink, Market Tours in Seoul, Markets, Seoul Tours, Shopping Tours, Street Food Tours, Street Food Tours in Seoul, Tour Reviews, Tours

Seoul Street Food Market Tour

1.Seoul Street Food Market Tour

★★★★★★★★★★5.0 · 1,226 reviews · from $73Our pick

Spend about two hours exploring Seoul’s famous market with guides such as Juno, Yoon, Tan, Rocky, or Jacob. Taste a broad range of Korean foods and drinks, learn local drinking games, hear market stories, and get personal restaurant tips. Vegetarian and allergy requests can be arranged in advance.

“Our tourguide Juno was the very very best. We took several foodtours, but this was by far the best. We tasted a lot of great food an Juno told us about Korean culture. You should definitely book this tour!”

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Local Home Korean Cooking Class & Market Adventure in Seoul - The Hanjeongsik meal is a full second act
Cooking Classes, Market Tours in Seoul, Markets, Seoul Tours, Shopping Tours, Tour Reviews, Workshops

Local Home Korean Cooking Class & Market Adventure in Seoul

2.Local Home Korean Cooking Class & Market Adventure in Seoul

★★★★★★★★★★5.0 · 1,024 reviews · from $91

Meet Sarah or Junghee near Mangwon Station for a market walk, street-food tasting, and hands-on cooking class in a local home. Prepare four Korean dishes, learn useful food and language tips, then sit down to Hanjeongsik with more than 10 side dishes, dessert, and makgeolli.

“Very enjoyable cooking class. The teacher was great, and the food was delicious! I highly recommend it”

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Seoul: Night Market Food Tour with Local Guide - Drinks, makgeolli, and Korean drinking games
Evening Experiences, Food, Food & Drink, Guided, Market Tours in Seoul, Markets, Night Tours in Seoul, Seoul Tours, Shopping Tours, Street Food Tours, Street Food Tours in Seoul, Tour Reviews, Tours

Seoul: Night Market Food Tour with Local Guide

3.Night Market Food Tour with Local Guide

★★★★★★★★★★4.9 · 943 reviews · 2 hours · from $73

Meet your English-speaking guide outside Exit 7 at Jongno 5-ga Station for a two-hour walk through Gwangjang Market. Try up to 10 Korean foods and drinks, from mung bean pancakes and dumplings to banchan, makgeolli, and more adventurous bites. Guides have included Juno, Jacob, Yoon, Tan, Kevin, and Roky.

“Roky, our tour guide was great, he had a wonderful sense of humour and engaged with everyone on the tour really well. There was a great mix of market ‘famous’ dishes and some more out there options. Would highly recommend!”

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Seoul: Mt.Seorak, Nami Island & Korean Garden, No Shopping - Seoraksan early in the day, when the views matter most
Seoraksan Tours, Shopping Tours, Tour Reviews

Seoul: Mt.Seorak, Nami Island & Korean Garden, No Shopping

4.Mt.Seorak, Nami Island & Korean Garden, No Shopping

★★★★★★★★★★4.8 · 614 reviews · 14 hours · from $95

Travel from Seoul to Seoraksan National Park, Nami Island, and the Garden of Morning Calm in one full day. English- and Korean-speaking guides such as Ki, Patrick, Ruby, and SB lead the trip, with cable-car options, easy mountain walks, ferry access, and seasonal lights. Choose a small group or private tour.

“The mountain walk was the highlight - absolutely beautiful walk and very manageable. Nami Island was interesting but a little busy. The gardens were also beautiful and well worth seeing. Ki was a lovely guide - a very enjoyable day!”

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Private DMZ Tour (No Shopping): 3rd Tunnel & Suspension Bridge - The Third Infiltration Tunnel: the most physical stop
DMZ Tours, Private, Shopping Tours, Tour Reviews, Tours

Private DMZ Tour (No Shopping): 3rd Tunnel & Suspension Bridge

5.Private DMZ Tour (No Shopping): 3rd Tunnel & Suspension Bridge

★★★★★★★★★★5.0 · 607 reviews · from $198

Spend 8 to 9 hours exploring the DMZ from Seoul in a private air-conditioned vehicle with guides such as Tiger, Marie, Alfonso, or Won. See Imjingak Park, the Third Tunnel, Dora Observatory, and choose Gamaksan Chulleong Bridge or Majang Lake. The DMZ entry itself may involve joining a larger official bus.

“This is a wonderful tour of the DMZ and surrounding areas. Marie was our guide and she was excellent! She met us at our hotel and drove around in her pristine SUV. To get to the DMZ we had to join a larger groom up but Marie was by our side the entire time. We got personalized attention and she made sure to explain everything we were seeing. After the DMZ, due to the heat and humidity we decided to skip the mountain bridge destination and instead went to Odusan Observatory where we were able to get a closer look of North Korea. Unfortunately we weren’t able to see the…”

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Downtown Seoul Guided Food & Market Tour with 8+ Local Tastings - Starting at Jong-ro and entering the market
Food, Food & Drink, Guided, Market Tours in Seoul, Markets, Seoul Tours, Shopping Tours, Tour Reviews, Tours

Downtown Seoul Guided Food & Market Tour with 8+ Local Tastings

6.Downtown Seoul Guided Food & Market Tour with 8+ Local Tastings

★★★★★★★★★★5.0 · 580 reviews · from $98

Join a small Seoul food walk with guides such as Alex, Jae, Youla, or Ji Yoon for eight or more tastings, including mung bean pancakes, mandu, tteokbokki, kimbap, fish soup, sweets, and tea. The route links a traditional market with Jongno, palace sights, Bukchon, and a teahouse near Anguk Station.

“Very nice tour. Started in the market and ended at a traditional tea house. Youla our guide, was knowledgeable, and a lot of fun. Experienced a variety of foods”

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Seoul: Korean Cooking Class at a Local Home and Market Tour - Learning Korean phrases before the cooking begins
Cooking Classes, Market Tours in Seoul, Markets, Seoul Tours, Shopping Tours, Tour Reviews, Tours, Workshops

Seoul: Korean Cooking Class at a Local Home and Market Tour

7.Korean Cooking Class at a Local Home and Market Tour

★★★★★★★★★★5.0 · 348 reviews · from $98

Meet Sarah, Sara, or Junghee at Mangwon Station for a market visit and hands-on class in a local home. You will sample street food, buy ingredients, learn simple Korean phrases, cook bibimbap, dakgalbi, haemul-pajeon, and doenjang-jjigae, then sit down to a Hanjeongsik meal with side dishes and rice wine.

“It was a wonderful experience! Junghee is an absolute delight and led our group the cooking process beautifully! It was a major highlight of my trip to Seoul! I highly recommend it! :-)”

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Seoul Night Palace & Market Food Tour with Vehicle - Changgyeonggung Palace after sunset
Evening Experiences, Food, Food & Drink, Market Tours in Seoul, Markets, Night Tours in Seoul, Palace Tours, Seoul Tours, Shopping Tours, Street Food Tours, Street Food Tours in Seoul, Tour Reviews, Tours

Seoul Night Palace & Market Food Tour with Vehicle

8.Seoul Night Palace & Market Food Tour with Vehicle

★★★★★★★★★★5.0 · 275 reviews · from $79

Start at Hyehwa Station with a walk to Changgyeonggung Palace, then visit Gwangjang Market for Korean pancakes, makgeolli, raw beef, live octopus, and a twisted donut. Guides such as Mia, Janice, Ron, and Katie add history and food customs before the evening ends at Jogyesa Temple. Expect walking, shared dining, and vehicle transfers between sites.

“This a relatively inexpensive to see some of the more interesting places on this part of the country .”

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Cook 3 Authentic Korean Dishes with Local Market Tour - Three Korean dishes at your own station
Market Tours in Seoul, Markets, Seoul Tours, Shopping Tours, Tour Reviews, Tours

Cook 3 Authentic Korean Dishes with Local Market Tour

9.Cook 3 Authentic Korean Dishes with Local Market Tour

★★★★★★★★★★5.0 · 231 reviews · from $79

Meet Jomin at Mangwon Station, walk through Mangwon Market, then cook three Korean dishes at her clean studio. You will work at your own station, taste local ingredients, eat what you make, and take home a recipe book. Lunch and dinner sessions are available, with vegetarian and vegan options by arrangement.

“FANTASTIC shopping trip at the food market, cooking school facility, chef and food. Highly recommend!!!”

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Korean Palace and Market Tour in Seoul Including Insadong and Gyeongbokgung Palace - Jogyesa Temple and a quieter side of Seoul
Market Tours in Seoul, Markets, Palace Tours, Seoul Tours, Shopping Tours, Tour Reviews, Tours

Korean Palace and Market Tour in Seoul Including Insadong and Gyeongbokgung Palace

10.Korean Palace and Market Tour in Seoul Including Insadong and Gyeongbokgung Palace

★★★★★★★★★★4.0 · 174 reviews · from $89

Spend about 8.5 hours touring Seoul’s royal palaces, Jogyesa Temple, Insadong, and Namdaemun Market. Your guide leads the way through Gyeongbokgung, Changdeokgung, and the National Folk Museum, with Korean lunch, hotel pickup, and time for shopping included. Guides such as Lizzy, BK, Miel, and Yujeong have earned especially warm praise.

“What a great introduction to the History and Culture that Seoul has to offer! Bonnie, our guide, was excellent as she kept us moving along the tour of the palaces and the markets. Throughout the trip, Bonnie encouraged us to take photos or have her take photos of us and had a great level of energy and enthusiasm. This was a full day of sightseeing and she kept us on time and gave us historical comments throughout entire trip. I was so impressed with the palaces and the markets and was able to do a bit of shopping as well. Excellent itinerary for a full day of touring with an…”

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Seoul: Nighttime Tour of Palace, Market, Naksan Park & More - Starting with a comfortable ride
Market Tours in Seoul, Markets, Palace Tours, Seoul Tours, Shopping Tours, Tour Reviews, Tours

Seoul: Nighttime Tour of Palace, Market, Naksan Park & More

11.Nighttime Tour of Palace, Market, Naksan Park & More

★★★★★★★★★★4.9 · 143 reviews · 5 hours · from $43

Spend five evening hours with an English or Korean-speaking guide at Changgyeonggung Palace, Gwangjang Market, Naksan Park, and Cheonggyecheon Stream. Lucy, Joseph, Kim, and Moon Young are among the guides praised for history, photos, and local tips. Choose a small group with central meeting points or a private tour with hotel pickup.

“The tour was excellent, offering a variety of sites to take photos at. It was particularly wonderful having Moonyoung as our tour guide as she was knowledgeable, kind and extremely helpful. It was a lovely welcome to Korea. The bus ride was smooth and efficient and I really enjoyed the tour.”

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Fortress Night Hike & Snack at a Local Market - Starting at Seodaemun Station
Evening Experiences, Hiking & Trekking, Hiking Tours in Seoul, Market Tours in Seoul, Markets, Night Tours in Seoul, Seoul Tours, Shopping Tours, Tour Reviews

Fortress Night Hike & Snack at a Local Market

12.Fortress Night Hike & Snack at a Local Market

★★★★★★★★★★5.0 · 112 reviews · from $47

Meet Koa or Sam at Seodaemun Station for market snacks, a 90-minute hike along Seoul’s 600-year-old fortress wall, and sunset views from Inwangsan. The route reaches 240 meters and ends with optional, inexpensive dinner at a traditional restaurant. Vegan food is available.

“excellent tour. magnificent hiking with great views of the city. Koa is very friendly. Snack in the local market and the dinner in the end were both very enjoying and tasty. highly recommended. very good Vegetarian options.”

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Korean Cooking Class with Grocery Shopping at Seoul Local Market - Meeting Phoebe near Mangwon Station
Cooking Classes, Market Tours in Seoul, Markets, Seoul Tours, Shopping Tours, Tour Reviews, Workshops

Korean Cooking Class with Grocery Shopping at Seoul Local Market

13.Korean Cooking Class with Grocery Shopping at Seoul Local Market

★★★★★★★★★★5.0 · 107 reviews · from $91

Meet Phoebe, also known as Sunghyun, near Mangwon Station for a three-hour food outing. Shop at Mangwon Market, learn to prepare bulgogi, gyeran-jjim, and kimbap, then sit down to eat in a cozy studio. The small class welcomes beginners and is limited to eight people.

“We had blast going to the market and then preparing our dishes. So much fun. The staff was wonderful!!”

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Korean Kimchi Making Day Experience with a Local Market Tour - Learning how Koreans choose kimchi ingredients
Kimchi Making Classes, Market Tours in Seoul, Markets, Seoul Tours, Shopping Tours, Tour Reviews, Tours

Korean Kimchi Making Day Experience with a Local Market Tour

14.Korean Kimchi Making Day Experience with a Local Market Tour

★★★★★★★★★★5.0 · 99 reviews · from $89

Meet Jomin, also referred to as Jun in the activity details, at Mangwon Station for a guided walk through Mangwon Market. Taste Korean street food, learn how to choose kimchi ingredients, then make four kinds of kimchi in a home-style cooking studio. You’ll eat kimchi with pork and tofu, receive recipes, and take your kimchi home.

“If you love kimchi and you would like to learn all about it, from fresh ingredients to short and long term versions, then this is the class for you. You’ll get all the tips you need for making it at home and a good overview of the culture around kimchi making and eating in Korea. The pace was quite quick as the group is around 10 people but we never got bored. We loved it!”

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Seoul Night Tour (Gwangjang Market, Royal Palace and Naksan Park) - Cheonggyecheon Stream sets the evening mood
Evening Experiences, Market Tours in Seoul, Markets, Night Tours in Seoul, Palace Tours, Seoul Tours, Shopping Tours, Street Food Tours, Street Food Tours in Seoul, Tour Reviews, Tours

Seoul Night Tour (Gwangjang Market, Royal Palace and Naksan Park)

15.Seoul Night Tour (Gwangjang Market, Royal Palace and Naksan Park)

★★★★★★★★★★5.0 · 92 reviews · from $45

Spend an evening moving from a lantern-lit stream to Gwangjang Market, Changgyeonggung Palace, and Naksan Park. An English-speaking guide such as Lucy, Moon Young, Kim, or Gina leads the group, with palace admission and air-conditioned transport included. Bring cash for market food and wear shoes suited to uphill walking.

“Lucy was absolutely wonderful! Very patient and well versed in explaining everything to us. She made it a point to take individual pictures of us. Great personality.”

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New in Shopping Tours

★ 4.5Mt.Seorak(+CableCar Option)+Sokcho Fish Market&BeachFrom $689 reviews
★ 4.7Mt.Seorak, Nami Island, No Shopping(+RailBike Option)From $8538 reviews
★ 5.0K-Fashion Shopping Tour with a Professional StylistFrom $1335 reviews
★ 5.0Guided Street Food Tour at Namdaemun MarketFrom $4310 reviews
★ 4.1Seoul Gwangjang Market Foody Walking TourFrom $407 reviews
★ 5.0Fearless Foodie Gwangjang Market Food AdventureFrom $8110 reviews
★ 4.7Gwangjang Market Netflix Food TourFrom $6431 reviews
★ 4.9Mangwon Market Food tour By Locals;Cheap Eats to Fancy FeastFrom $589 reviews
★ 5.0Hidden Stories & Flavors: Traditional Market Food TourFrom $10013 reviews
★ 5.0Jagalchi Market & Gamcheon village Walking TourFrom $1067 reviews
★ 5.0Busan Night Food Market with Night View pointsFrom $12512 reviews

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